mamemo was part of the opening of a new chapter in Abu Dhabi’s energy legacy by conceptualizing and executing the official inauguration of the new ADNOC Headquarters.

The event was designed by mamemo to be an infotainment journey for HH Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, and the members of the Supreme Petroleum Council – from the larger than life photo mural on the building’s façade, the breathtaking inauguration moment that underlined the strategic direction of the company, to the interactive installations that highlighted people-focused areas of the HQ. From video to print, all messaging was seamlessly blended into the building’s architecture, reflecting the building as a physical manifestation of the core values of ADNOC.

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