Located in one of Abu Dhabi’s oldest areas, Aldar’s Central Market development aimed to lead the transformation of the city as a global metropolis. Inspired by the merge of past and future, mamemo created an event concept along the same themes.

The Welcome Experience was flavored with the feel of an Arab souq, from the burqa covered tea servers to displays reminiscent of the old marketplace.

Inside the auditorium, mamemo created a dazzling view of the future on a multi-level stage where human performers interacted with onscreen elements in a dramatic Human Motion Show.

Following the powerful show, guests were led to the lavish white lounge area where elegant displays and impressive models of the project were installed amidst a steady stream of sensory and gastronomic delights.

SHARE THIS PAGE