Setting the stage for its new show development, mamemo productions filled the foyer of the ADNEC with the authentic sights and sounds of an old motor yard complete with car parts, life sized prints of garage scenery and even actual mechanics to show the present clutter of garages and shops in Abu Dhabi. As the guests left the garages, they walked through a refreshing grass covered tunnel leading to the Teatro. Special lighting behind the white acrylic walls of the Teatro enigmatically changed colors and wrapped the audience into an experience of light and sound.

As a feature of the evening, mamemo productions created a technically advanced show where a presenter’s speech came alive onstage. Using a 3D-rendered Master Plan, an assistant manipulated elements on the back-projected frosted glass onstage to highlight the project’s key features. On key sequences, the magic glass turned transparent, revealing vignettes of the Motor World lifestyle in a special blend of human performance, elegant cars and powerful 3D graphics.

For the finale, a live silhouette performer took centerstage as key messages and visual concepts responded to his touch in a stunning merge of live action, 3D animation, specialized music and information.

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