In 2006, Aldar launched Yas Island, one of the grandest lifestyle projects in Abu Dhabi, featuring the world’s first Ferrari Theme Park along with other multi-use developments for hospitality, leisure, sports and shopping.

To launch this groundbreaking project, mamemo productions created a special “show within an exhibition” concept, where the innovatively designed layout focused around wall-to-wall screens which formed the staging area of the amazing Panorama Motion Show.

The breathtaking show proved to be a runaway hit during its regional launch in Dubai and its international showcase at the ICSC Retail Exhibition in Las Vegas, USA.

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