The MOTN Festival also featured the global premier of mamemo’s newest touring exhibition, ALZAD World of Food Pavilion.

Conceptualized, designed and developed by mamemo in collaboration with the UAE Ministry of Future Food Security, the Alzad Pavilion immersed visitors on the impact of our food choices and our planet.

mamemo’s Pavilion team curated and designed the experience based on current studies related to the topic of nutrition, food security and sustainability and translated academic information into a visual and interactive journey that appealed to both children and adults.

“mamemo and its team… provided a platform that communicated in a distinct way, an interesting experience about the past, present, and future of food in the country. This creative platform contributed to providing educational messages to our community on the need for proper handling of food… that reflected the culture and legacy of the UAE in relation to sustainable development.”

-Her Excellency Mariam bint Mohammed Al Mehairi
Minister of State for Future Food Security

“mamemo are visionary in their creativity and approach to projects. Creating bespoke content that is engaging and informative yet accessible to all through their leading design and excellent attention to detail. Mamemo are leaders in their field and become an extension of our team on every project we work with them. We have absolute trust and faith in their delivery and dedication in providing world class interactive installations.”

– Diane Gallacher
Senior Project Manager
FLASH Entertainment

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