Named after HH Sheikh Khalifa bin Zayed Al Nahyan, President of the United Arab Emirates, the Khalifa Fund for Enterprise Development is Abu Dhabi’s initiative to create a culture of business innovation and entrepreneurship among Emirati nationals.

For its annual events, mamemo created bespoke event and exhibition concepts that highlight the achievements of the Fund and the successes of its recipients before Abu Dhabi’s royalty, government heads and business leaders. Its award-winning design of the 2010 exhibition concept, The Souk, was particularly impressive that HH Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces requested a 1-day extension to showcase it to other government departments.

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