As the UAE celebrated the Mother of the Nation Festival at Abu Dhabi’s Corniche on 26th of March to the 4th of April 2017, mamemo also marked milestones in its history of creating two breathtaking immersive experiences, including the 1600sqm MOTN Pavilion.

The Pavilion featured a glowing façade, which was created by a combination of indirect lighting from within its panels and from a specially created light mapping projection, creating a dramatic impact on the night sky.

The core of the Pavilion is a 2-level structure that housed different experience zones that told the story of generations of strong Emirati women who have made an impact on the lives of their people today and celebrates the inspiration and values of Her Highness Sheikha Fatima bint Mubarak Al Nahyan.

mamemo’s team of content creators and designers worked closely with Abu Dhabi Tourism & Culture Authority, to produce and curate content for this infotainment journey, which featured authentic artifacts from the ancient and modern history of the UAE.

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