mamemo powerfully launches the largest container freight station in the Middle East

6 years after producing the historic launch of Khalifa Port in 12.12.12, mamemo celebrates another milestone event for Abu Dhabi Ports: the official launch of the CSP Abu Dhabi Terminal at Khalifa Port on 10.12.18.

mamemo created the strategic intelligence that was the foundation of the event, starting with the event brand and theme “Partnership for Prosperity”.

The theme was clearly expressed in the official ceremony, where mamemo produced the opening film with a story of The Container that had to be transported from Shanghai to Abu Dhabi, while highlighting the importance of the project to the relationship between both countries.

The film then segued into a real time inauguration sequence, where the screens dramatically dropped and opened to reveal the actual port, where The Container and its precious content – a special gift – was presented to the Guests of Honor HH Sheikh Hamed bin Zayed Al Nahyan, Chief of the Abu Dhabi Crown Prince’s Court and H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Chairman of Abu Dhabi Department of Transport.

The theme was also manifest through an engaging experience in the Networking Area, where mamemo curated the strategic content that were interpreted in Arabic, English and Mandarin across the following interactive highlights:

Alliance Centerpiece
Printed fabric banners with suspended monitors that highlighted the identity of the Partners in Prosperity: Abu Dhabi Ports and COSCO Shipping International

Flipping Panels
A 2-sided tactile display highlighting the strengths and global presence of the Partners in Prosperity

Hexagons
A light box installation that highlighted the CSP Abu Dhabi Terminal in numbers

Holographic Map
An interactive tool which powerfully highlighted the growth and vision of Abu Dhabi Ports business units in a fusion of strategically curated digital content within a physical environment

SHARE THIS PAGE