In 2013, the United Arab Emirates saw history being made as each of the 7 Crown Princes relayed the nation’s flag across the 7 emirates before being hoisted at one of the region’s tallest flagpoles at Kasser Al Amouaj as part of the 42nd National Day official celebrations.

mamemo was part of this historical event, from conceptualization to execution, starting with the official brand icon, which it presented as a gift to the celebration. mamemo also designed and executed the venue and technical concept based on strictest federal protocol standards.

In 2014, the Crown Prince Court of Abu Dhabi appointed mamemo once again to re-create the inaugural venue and technical concept, which has formally become one of the official events for the annual UAE National Day celebrations.

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