The Middle East TV scene was made more exciting with the launch of two of the world’s biggest entertainment channels: Fox Movies and Fox Series.

Created by mamemo for Rotana Media Services, part of the Pan-Arab world’s leading media company, the two celebrity-studded events that reflected style and class through powerful show production amidst elegant outdoor setup.

FOX MOVIES
The glittery launch of Fox Movies was headlined by actress Carmen Electra, who joined international and Arab celebrities at the picturesque gardens of the Four Season’s Golf Club. A moving montage of movie making history rendered in leading edge 3D animation captivated the audience in mamemo’ signature VISUAL SYMPHONY, where live singing and tap dancing merged into a grand crescendo of music, images and pyrotechnics.

FOX SERIES
The beach side launch of Fox Series was laid out on the lawn of Habtoor Grand Resort & Spa in Dubai where Arabic singer Assi El Hallani led a lineup of regional artists.

The grand finale of the evening was the powerful Symphony of Fire, a heart pounding choreography of fire cannons which were perfectly synchronized to the theme music of Fox Series’ TV shows.

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