Proving its mastery in creating world class event space even in challenging environments, mamemo productions conceptualized and rolled out two milestone events right inside a fully operational steel mill complex for Emirates Steel, the largest steel producer of the UAE.

Despite extreme working conditions, mamemo created elegant, purpose-built venues according to the highest protocol standards for Emirate Steel’s inauguration of Phase 1 and Phase 2 with their unique show creations as centerpiece features.

EMIRATES STEEL PHASE 1 INAUGURATION
Highlighted by the signature Media Vision Ring, a 17m giant projection ring of projected story and content, mamemo created an immersive experience focused on the vision of Emirates Steel in building the nation.

EMIRATES STEEL PHASE 2 INAUGURATION
Emirates Steel Phase 2 was inaugurated inside a breathtaking venue, where a wall-to-wall canopy of stretched fabric lit the Welcome Area indirectly, allowing the guests to see the dramatic lighting effect of the totally hidden lighting fixtures. Inside, mamemo productions’ Animated Speech created dramatic support to the presentation of the CEO through real time controlled animation of text, images and video.

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