Inspired by the microchip-like layout of Masdar City, mamemo created a cutting edge, sleek black cube design for Masdar which stood out above other displays at the 1st World Future Energy Summit.

Information was delivered through the 5 experience spaces, each one featuring an array of seamless plasma screens which displayed content that responded in real time as users manipulated the graphical interface on adjacent touch screen LCD panels.

A standalone version of the stand dedicated to Masdar Institute was also created by mamemo for the Initiative’s Gulf Education & Training Exhibition (GETEX) stand.

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